Contentstack on Wednesday launched Canoe, a free tool that lets any business paste in a URL and see whether ChatGPT, Gemini, Perplexity, and Claude name it when buyers ask about its category. The release, announced at ContentCon Europe in Amsterdam, prices the entry tier at $0 with no expiration and no credit card, with one scan per month and a ranked list of up to ten fixes and ten competitors returned in roughly two minutes.

The pricing is the news. A paid Growth plan runs $279 monthly or $2,790 annually (a $558 discount) and covers five brands, with an Enterprise tier slated for early 2027. Existing Contentstack enterprise customers get Growth entitlements through December 31, 2026.

The context is sharper than the launch copy admits. Contentstack cites Bain finding 80% of consumers rely on AI-written results for at least 40% of their searches, and Gartner finding 45% of B2B buyers used generative AI during a recent purchase, mostly to research vendors. The product site adds a Pew figure that Google click-throughs collapse from 15% to 8% once an AI summary appears, and a McKinsey estimate that a brand’s own sites supply just 5-10% of what AI search draws on.

That’s the structural shift Canoe is pricing against. The visibility problem is real, measurably volatile week to week, and already reorganizing the SEO industry around it.

“Your next customer meets an agent before they meet you,” said founder and chief executive Neha Sampat. Senior vice president of product Conor Egan framed the follow-through: “Seeing what AI says about your brand is only the first step. What matters is what your team does next.” Further disclosures are expected at ContentCon US, October 27-28 at Convene Willis Tower in Chicago.

Sources